Pando helps companies market their products and services by providing a platform for marketing collateral that allows various users to easily find, customize and execute for sales and marketing purposes. Pando makes is easy for a sales person or a marketing person to find what they need, update it, select a target, execute and track it. Pando makes marketing easier, encourages sales and maintains your company brand. Get to the root of relationship marketing through improved sales enablement and enhanced marketing automation with Pando.
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Pando Platform Features
Scroll down below to learn more about the special features of the Pando Platform.
The Pando Platform boasts features that enable you to integrate your assets, execute campaigns, customize marketing communications with pre-approved templates, and distribute access to multiple users. With features like these, your advisors are empowered to personalize their materials just as they want and when they want it. Discover the benefits of the Pando Platform; scroll through our features to learn more.
A single marketing platform that connects all areas of business
Pando makes localized marketing possible for national brands by integrating their content, assets, and data sources to create highly personalized marketing communications. Improve your ability to service multiple sales users while also equipping them with the tools they need to build better relationships and service existing clients.
BRAND MANAGEMENT TOOLS
Technology to maintain and control brand assets
Pando boasts the ability to set restrictions and guidelines that follow your brand specifications. With the tools provided in Pando you create the templates and lock down the elements of that template that cannot be edited or manipulated by your sales users. Ensuring your logo, fonts, images and content accurately represent your brand on any channel, including print! Even better – the parts you don’t lock down can be customized and personalized by your sales users making each piece as unique as they are.
Platform “ready to integrate” with your CRM
No one company uses their CRM in the same way and for that reason we don’t provide just standard integrations, we work with your business, sales and marketing teams to ensure the integration with your CRM seamlessly complements your existing workflows. We also provide access to your marketing library making it easy for sales users to send marketing messages out to their prospects and clients.
DRIP & TRIGGER CAMPAIGNS
The ability for your sales force to send drip campaigns and enroll their clients in trigger campaigns.
Through the Pando platform, your sales users can execute their own campaigns from pre-determined templates and can select their recipient lists from your integrated CRM or through our data segmentation tool. This sounds a lot like “marketing automation”; the key difference is that you’re controlling the content and campaign elements while the sales user is controlling the audience and timing – that sounds like a great combination!
Execution across all channels; social media, print, email & more
Your local and extended sales force need to market on multiple channels to effectively communicate with their customers, however, technology and compliance restrictions make it difficult for communications to be sent quickly. Often these multiple channels cannot be integrated with each other, making marketing automation near impossible.
With Pando, your field will have immediate access to execute campaigns across multiple channels. In addition, compliance is easy to track and manage with our automated approval workflow and archiving. Pando allows easy access to the following channels: print, email web, html, social, video, presentation and mobile.
ANALYTICS & REPORTING
Analytics & reporting at user, group & corporate levels
Campaign monitoring and tracking isn’t a new concept, but getting insight into the materials your sales team prefers and the channels they use can prove to be difficult. With automated, real-time reporting from Pando, you are able to view the most popular products and provide recommendations based on user type back to other, similar users.
Sales users can also request products aiding in your template and product development. Pando doesn’t just help execute the messages of today, it helps you better predict the needs of tomorrow. Bonus, you still see open, click through rates and the things you would expect from a tracking tool!
Out of the box print integration
You likely have long-standing, rewarding relationships with your print vendors. Chances are you’ve also given their technology offerings a try and now you’ve grown beyond their capabilities. That’s ok! We are a technology company that grew out from a print background and understand the technical complexities of print integration. You can keep your favorite print vendor and receive great technology with Pando.
Virtual fulfillment, warehousing and inventory management
EarthIntegrate has the experience necessary to help your company solve more than the singular challenge of “print and fulfillment”. A shift in the way your organization manages and orders its’ marketing collateral is the only way to remain competitive and truly grow your sales and marketing value while reducing the costs and time it takes to recognize that value. With Pando, you can reduce obsolescence using digital delivery but still maintain your current print and inventory supplier relationships for the items that need to be printed and stored giving you the best of both worlds.