Jennifer Matt has a great posting on WhatTheyThink today, titled "How Sales Creates Web-to-Print Disasters". Although "disaster" might be a strong word, she discusses the importance of defining strategy and putting together an effective launch plan within the context of your overall business plan when planning a web-to-print rollout. In other words, looking at the big picture is more likely to lead to success. You can take a look at her article here.
